The Places allow for the creation of different locations under an account. These can be different brands at a centre or shops in a retail chain. New locations can be added by click on the 'New' button at the top right.
Places can be added to location groups as well as different categories.
Clicking on the name of the place will take you to edit the setting for the individual place. Additional information and images can be added here to the location which then can be accessed by API calls to populate apps and websites with these details. This is also where the activation code can be found to register a scanner to that place.