When your customers are recommended a place to eat or visit by someone they personally know, they will trust the recommendation more than any other form of advertising.
This is what makes ‘Refer a Friend’ offers a very powerful tool for organically growing your database, increasing brand credibility and reaching more people with every communication you send.
With ‘Refer a Friend’ offers in the Coniq platform, it’s now very easy for your customers, the people who are already advocates for your brand; to refer your offers to people they know. Meaning more customers who are already engaged with and trust your brand in your database.
So how do you get started with ‘Refer a Friend’? Firstly, we need to know that you are interested in using ‘Refer a Friend’ offers as there is a bit of work that needs to be done by our design team to ensure everything works as expected. Please contact your account manager, email firstname.lastname@example.org or register for a demo here.
The 'Refer a Friend' flow is illustrated below. As you can see you are essentially incentivising your existing customers to refer their friends by offering them something in return. The referred friends are then incentivised with an offer to register their details with you.
There needs to be 2 sign-up forms and 3 emails created (with 1 or 2 offers depending on if the incentive for referring is the same as for registering).
Your account manager will be happy to walk you through creating these or alternatively you can request that everything is created for you. (Available for additional costs)
Once you’re happy with the setup and your emails, we can go live and get your customers growing your database for you.