4) Getting your customers' details in-house

You can build your database by asking existing customers to share their details in-house. Here are a few tried and tested methods :

1) Fish bowl - Business card or personal details placed in a bowl that will be entered into a prize draw

2) Loyalty cards – When customers get or purchase their Coniq loyalty cards, take down their details

3) Staff – Encourage your staff to take customer details at the point of sale

4) Sign up cards - Placed on tables with a pen inviting waiting customers to sign up to your newsletter