‘To’ is the second field you fill out when attaching an offer to an email or SMS. Click on the ‘To’ field and your tags and groups will appear in a drop down menu.
Select tags that you would like to target. Do not worry if you know a customer is in more than one tag, the message will not be duplicated.
Only one customer group can be chosen per email but multiple customer tags.
Please see our section on how best to organise your database for more information.